Eating meat, dairy, and eggs does not just harm animals and the environment – it can also have an adverse impact on our health. According to the World Health Organisation (i) processed meat is classified as a cause of cancer. Research has also shown that consuming meat, milk and eggs could be as detrimental to our health as smoking is (ii).
There is an increasing weight of evidence that adopting a vegan diet can be of real benefit, not only for long-term health, but also for peak physical athletic performance. An ever-increasing number of athletes are adopting a vegan diet as it has significant performance advantages, providing optimal fuel, increasing blood flow, making muscles more efficient, and speeding recovery by lowering inflammation (iii).
Eating a plant-based diet also encourages you to explore and experiment with a far greater variety of foods than that which would be associated with an animal-based diet. Those following a meat-centric diet seldom get to experience this variety as the western diet has traditionally been dominated by 3 sources of meat: beef, pork and chicken, with vegetables poorly represented as an accompaniment to the meal.